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Drawing upon a wealth of cumulative trade experience spanning over four decades, Goldstar Jewelry has firmly established itself as the supplier of choice for many prominent National and Multi-National retail jewelry brands.

Under the astute leadership of Michael Lerche, Goldstar Jewelry has not only set the benchmark for product quality and customer service but has also experienced exponential growth, a testament to the dedication of our exceptional staff.

Embracing diversity and fostering an inclusive environment that celebrates different cultures and backgrounds, Goldstar Jewelry maintains its authenticity and integrity in a rapidly evolving global market. Our unwavering commitment is to continuously uphold our position as a leading supplier of diamond jewelry products.

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Key Management

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  • Michael Lerche

    CEO

    Michael Lerche brings 40+ years of experience in the diamond and jewelry industry to the table, covering merchandising, sales, and infrastructure management. As CEO, he is responsible for the overall direction and success of Goldstar. Starting as a diamond sorter at just 18 years old, Michael has amassed a wealth of industry knowledge, but has always been able to adapt to the everchanging marketplace. Michael also sits as the Pavilion Chairman of The Plumb Club—a leading supply side organization bringing the very best in the industry to the retailers.

    Business Mantra

    "My motto has always been service, service, and service. We pride ourselves on the simple notion that nothing matters more than the satisfaction of our customers."

    micheal lerche micheal lerche
  • Steven Lerche

    President

    Steven has spent his entire life surrounded by the diamond and jewelry industry, with added experience in sales and finance. Taking apprenticeship under his father, Michael, Steven has grown to lead the day to day sales and operations as President. He has also been instrumental in taking operational efficiency to the next level by leveraging IT integrations and advancements. Steven also brings his experience and expertise to the Board of the 24kt Club, Executive Board of The Plumb Club, and Board of Jewelers for Children. He also spreads his philanthropic vision by Co-Chairing a charity that raises money for pediatric cancer. Steven amplifies the family atmosphere that we cherish at Goldstar.

    Business Mantra

    "You can learn from the past, but we must always be looking forward. Push the limits into the unknown"

    steve lerche
  • Jeffrey Shlakman

    Chief Creative Director

    Beginning his career as a diamond sorter Jeffrey has amassed over 3 decades of industry experience. With a unique perspective on design and execution, his expertise has guided Goldstar’s creative division and overall business to new heights. Jeffrey has helped to curate Goldstar’s signature lines, as well as brands for National and Multi-National retailers.

    Jeffrey Shlakman
  • Robyn Fields

    VP, Sales

    Robyn started in the jewelry industry 25 years ago as a designer’s assistant creating and merchandising sample lines. As a EVP, Sales she has balanced both the creative and analytical sides of the business. Robyn is responsible for curating and implementing unique programs and brings a one-of-a-kind perspective to Goldstar, contributing to its success.

    Robyn Fields
  • Liz Cortalano

    VP, Sales

    Liz brings 18+ years of experience in the fine jewelry industry, along with a creative and competitive edge that strengthens Goldstar’s position in the market. Her deep expertise in sales and merchandising, combined with a proven ability to support major retailers throughout the buying process, consistently drives growth and unlocks new opportunities for our clients. Liz’s comprehensive, proactive, and trend-forward approach is a trusted asset—one that plays a vital role in Goldstar’s continued success.

    Liz Cortalano
  • Jessica Zerega

    VP, Merchandising

    Jessica has been in the fine jewelry space for over 14 years, blending her lifelong passion for fashion with an eye for curating elevated collections. She finds true fulfillment in the creative process, skillfully transforming concepts into designs and seeing her visions come to life. To Jessica, the world of jewelry is a truly magical space where every individual piece serves as a vessel for a unique story.

    Jessica Zerega
  • Jeffrey Bergman

    VP, Finance and Accounting

    Jeffrey has over 30 years of experience in the jewelry industry working for some of the largest multi-national jewelry wholesalers in the United States. Jeffrey has sat on numerous industry boards including the 24kt Club of the City of New York, of which he is Treasurer, and the RJO (Retail Jewelers Organization). Jeffrey holds an MBA degree from New York University and has previously been a CPA in the State of New Jersey.

    Jeffrey Bergman
  • Tina Moretti

    EVP, Sales and Brand Strategy

    As Senior Vice President, Tina manages the largest sales and operations team at Goldstar. She has an added expertise in the licensing and branded world after spending years working with designers, suppliers, and celebrities to bring unique and top class product to worldwide recognition. Tina’s background in marketing, merchandising, and branding make her a triple threat supporting Goldstar’s success.

    Tina Moretti
  • Adam Gerber

    EVP, Sales and Strategic Initiatives

    Adam has 25+ years of experience in jewelry manufacturing and sales. He has a proven track record of success in all retailers from Majors to Independents. Adam leads the fast growing custom division at Goldstar and his expertise helps to motivate those around him to learn and maximise their potential. Adam’s ability to target trends and implement them into jewelry assortments makes him a key player in the team.

    Adam Gerber
  • Jenny Lee

    Senior Creative Director

    Jenny has over twenty-nine years of experience in product development and merchandising. With her talent, creativity, and astute business acumen, she leads a team that produces a breadth of product assortment for the company. Jenny maintains a lifestyle of balance, growth, and wellness. She starts her day with some form of exercise because it is the key not only to physical health but to peace of mind.

    Jenny Lee

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Goldstar Jewellery USA
Address:

Goldstar Jewellery LLC, USA
1441 Broadway, Suite 800
New York, NY 10018

Tel:

+1 212 391 2021

Email:

newyork@goldstarjewelry.com